(0)
(0)
(0)
(0)
(0)Chartered Institute of Public Relations
Author
Series
Publisher
Kogan Page
Pub. Date
2010
Language
English
Description
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative process: information, incubation, illumination, integration and illustration. Among the topics it explores are: techniques...
Author
Series
Publisher
Kogan Page/CIPR
Pub. Date
2010
Language
English
Description
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
