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Chartered Institute of Marketing
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Chartered Institute of Marketing
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1)
The effective advertiser
Author
Brannan, Tom
Series
The Marketing series. Practitioner
Publisher
Butterworth-Heinemann published on behalf of the Chartered Institute of Marketing
Pub. Date
1993
Language
English
2 Week Loan
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East End Campus Library - East End Lending
658.1 BRA
1 available
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2)
Fashion marketing: contemporary issues
Publisher
Butterworth-Heinemann
Language
English
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2 Week Loan, ONLINE
2 Week Loan
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Springburn Campus Library - Springburn Lending
391 HIN
1 available
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ONLINE
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Description
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This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.
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3)
E-Marketing excellence
Author
Chaffey, Dave
Publisher
Butterworth-Heinemann
Pub. Date
2001
Language
English
2 Week Loan
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East End Campus Library - East End Lending
658.80025
1 available
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