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(0)Philip Kotler
Author
Series
Publisher
Marshall Cavendish
Pub. Date
2012
Language
English
Description
FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful? What metrics can companies use to judge marketing performance? How are globalization and new technology affecting the...
Publisher
Financial Times Prentice Hall
Pub. Date
2005
Language
English
Description
This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
