Gert H. N Laursen
Author
Publisher
John Wiley & Sons
Pub. Date
[2011], ©2011
Language
English
Description
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses...