The marketing accountability imperative : driving superior returns on marketing investments
(ONLINE)

Book Cover
Average Rating
Author
Dunn, Michael
Contributors
Halsall, Chris, 1967-
Published
San Francisco : Jossey-Bass, ©2009.
Edition
1st ed.
ISBN
9780470443798, 0470443790, 078799832X, 9780787998325, 9780470443804, 0470443804, 6612027983, 9786612027987
Physical Desc
1 online resource (xiv, 450 pages) : illustrations
Status
Available Online

Description

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Published
San Francisco : Jossey-Bass, ©2009.
Format
ONLINE
Edition
1st ed.
Language
English
ISBN
9780470443798, 0470443790, 078799832X, 9780787998325, 9780470443804, 0470443804, 6612027983, 9786612027987
UPC
9786612027987

Notes

Bibliography
Includes bibliographical references and index.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)

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