Creating & delivering your value proposition : managing customer experience for profit
(ONLINE)
Author
Contributors
Published
London ; Philadelphia : Kogan Page, 2009.
ISBN
9780749458591, 0749458593, 1282395599, 9781282395596
Physical Desc
1 online resource (xvi, 213 pages) : illustrations
Status
Description
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More Details
Published
London ; Philadelphia : Kogan Page, 2009.
Format
ONLINE
Language
English
ISBN
9780749458591, 0749458593, 1282395599, 9781282395596
Notes
Bibliography
Includes bibliographical references and index.
Description
A value proposition is an analysis and quantified review of the benefits and costs of an offering for a prospective customer or customer segment. Creating and Delivering Your Value Proposition contains all the information one needs to understand and create value propositions. It explains what they are, their importance and how to build and deliver them for profitable growth.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)
Copies
Location | Call Number | Status |
---|---|---|
Digital Library - Digital Library Ebsco ebook | 658.8/12 22 | Available Online |