Public relations strategy
(ONLINE)
Author
Contributors
Published
London ; Philadelphia : Kogan Page/CIPR, 2010.
Edition
3rd ed.
ISBN
9780749458652, 0749458658
Physical Desc
1 online resource (xvi, 188 pages) : illustrations
Status
Description
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More Details
Published
London ; Philadelphia : Kogan Page/CIPR, 2010.
Format
ONLINE
Edition
3rd ed.
Language
English
ISBN
9780749458652, 0749458658
Notes
Bibliography
Includes bibliographical references (pages 171-180) and index.
Bibliography
Includes web resources.
Description
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)
Copies
| Location | Call Number | Status |
|---|---|---|
| Digital Library - Digital Library Ebsco ebook | 659.2 22 | Available Online |
