Problems in marketing : applying key concepts and techniques
(ONLINE)

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Contributors
Published
Los Angeles : Sage Publications, 2008.
Edition
2nd ed.
ISBN
9781849202626, 1849202621, 0761971785, 9780761971788, 9781446220948, 144622094X
Physical Desc
1 online resource (xiii, 322 pages) : illustrations
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Published
Los Angeles : Sage Publications, 2008.
Format
ONLINE
Edition
2nd ed.
Language
English
ISBN
9781849202626, 1849202621, 0761971785, 9780761971788, 9781446220948, 144622094X

Notes

Bibliography
Includes bibliographical references and index.
Description
Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)

Copies

LocationCall NumberStatus
Digital Library - Digital Library Ebsco ebook658.8 22Available Online