Direct and digital marketing in practice
(ONLINE)

Book Cover
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Published
London : A. & C. Black, 2011.
Edition
2nd edition.
ISBN
9781408134368, 1408134365
Physical Desc
1 online resource (470 pages) : illustrations
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Published
London : A. & C. Black, 2011.
Format
ONLINE
Edition
2nd edition.
Language
English
ISBN
9781408134368, 1408134365

Notes

General Note
Previous edition: published as Direct marketing in practice. Oxford: Butterworth-Heinemann, 2002.
Bibliography
Includes bibliographical references and index.
Description
Publisher's description: Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)

Copies

LocationCall NumberStatus
Digital Library - Digital Library Ebsco ebook658.872Available Online