Reconnecting marketing to markets
(ONLINE)

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Published
Oxford ; New York : Oxford University Press, 2010.
ISBN
9780191738043, 0191738042, 9780191029417, 0191029416
Physical Desc
1 online resource (xv, 275 pages) : illustrations
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Published
Oxford ; New York : Oxford University Press, 2010.
Format
ONLINE
Language
English
ISBN
9780191738043, 0191738042, 9780191029417, 0191029416

Notes

Bibliography
Includes bibliographical references and index.
Description
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)

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