Paid, owned, earned : maximizing marketing returns in a socially connected world
(ONLINE)

Book Cover
Average Rating
Published
London ; Kogan Page, ©2012.
ISBN
9780749465636, 0749465638
Physical Desc
1 online resource : illustrations
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Published
London ; Kogan Page, ©2012.
Format
ONLINE
Language
English
ISBN
9780749465636, 0749465638

Notes

Bibliography
Includes bibliographical references and index.
Description
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)

Copies

LocationCall NumberStatus
Digital Library - Digital Library Ebsco ebook658.8Available Online