Shopper marketing : how to increase purchase decisions at the point of sale
(ONLINE)

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Contributors
Published
London, U.K. ; Kogan Page, 2012.
Edition
2nd ed.
ISBN
9780749464721, 0749457023, 9780749457020, 0749464720, 9781283469289, 1283469286
Physical Desc
1 online resource (xi, 275 pages) : illustrations
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Published
London, U.K. ; Kogan Page, 2012.
Format
ONLINE
Edition
2nd ed.
Language
English
ISBN
9780749464721, 0749457023, 9780749457020, 0749464720, 9781283469289, 1283469286

Notes

Bibliography
Includes bibliographical references and index.
Description
"The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, Shopper Marketing demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler"--,Provided by publisher.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)

Copies

LocationCall NumberStatus
Digital Library - Digital Library Ebsco ebook659.1/57Available Online