Mobile advertising : supercharge your brand in the exploding wireless market
(ONLINE)
Author
Contributors
Published
Hoboken : John Wiley & Sons, ©2008.
ISBN
9781461918561, 1461918561
Physical Desc
1 online resource (xxvii, 404 pages) : illustrations
Status
Description
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More Details
Published
Hoboken : John Wiley & Sons, ©2008.
Format
ONLINE
Language
English
ISBN
9781461918561, 1461918561
Notes
Bibliography
Includes bibliographical references and index.
Description
"There's plenty of buzz surrounding mobile advertising. The next step is transforming that buzz into real business. Mobile Advertising helps do that by covering the conceptual, analytical, and practical applications of mobile advertising, giving marketers, service providers, and investors in-depth guidance on tapping the full potential of mobile advertising."--Jacket.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)
Copies
| Location | Call Number | Status |
|---|---|---|
| Digital Library - Digital Library Ebsco ebook | 659.1/44 | Available Online |
