Adland : a global history of advertising
(ONLINE)

Book Cover
Average Rating
Published
London : KoganPage, 2013.
Edition
Second edition.
ISBN
1299687121, 9781299687127, 9780749464325, 0749464321
Physical Desc
1 online resource (x, 259 pages, 14 unnumbered pages of plates) : illustrations (black and white, and colour)
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More Details

Published
London : KoganPage, 2013.
Format
ONLINE
Edition
Second edition.
Language
English
ISBN
1299687121, 9781299687127, 9780749464325, 0749464321
UPC
YBP10815479

Notes

General Note
Previous edition: 2007.
Bibliography
Includes bibliographical references and index.
Description
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Language
English.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)

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