Brand failures : the truth about the 100 biggest branding mistakes of all time
(ONLINE)
Author
Published
London [England] ; Kogan Page, 2011., Boston, Massachusetts : Credo Reference, 2013.
Edition
2nd edition ; [Enhanced Credo edition].
ISBN
9781784021085, 1784021083, 9780749463007, 0749463007
Physical Desc
1 online resource (16 entries) : 1 image
Status
Description
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More Details
Published
London [England] ; Kogan Page, 2011., Boston, Massachusetts : Credo Reference, 2013.
Format
ONLINE
Edition
2nd edition ; [Enhanced Credo edition].
Language
English
ISBN
9781784021085, 1784021083, 9780749463007, 0749463007
Notes
General Note
Revised edition of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
Bibliography
Includes bibliographical references.
Description
Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)
Copies
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