Fashion marketing
(ONLINE)
Contributors
Published
Chichester : Wiley-Blackwell, 2009.
Edition
3rd ed.
ISBN
9781444309560 (e-book)
Physical Desc
xvi, 260 pages : ill.
Status
Description
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More Details
Published
Chichester : Wiley-Blackwell, 2009.
Format
ONLINE
Edition
3rd ed.
Language
English
ISBN
9781444309560 (e-book)
Notes
General Note
Previous ed.: Oxford: Blackwell Science, 2002.
Bibliography
Includes bibliographical references and index.
Description
Using British and international examples, this book discusses contemporary issues in fashion marketing. Theory and practice are well-balanced with relevant examples to illustrate key concepts and principles.
Additional Physical Form
Also available in printed form ISBN 9781405139533
Reproduction
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
