Marketing
(ONLINE)

Book Cover
Average Rating
Published
London : SAGE, 2006.
ISBN
9781847878175 (e-book)
Physical Desc
vi, 184 pages
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Published
London : SAGE, 2006.
Format
ONLINE
Language
English
ISBN
9781847878175 (e-book)

Notes

Bibliography
Includes bibliographical references (p. 174) and index.
Description
Designed to complement existing textbooks, this volume on marketing provides easy access to the key themes, summaries of the approach taken by the main course textbooks, guidance on the essential study skills required to pass the course, and sample exam questions and answers.,The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Additional Physical Form
Also available in printed form ISBN 9781412910347
Reproduction
Electronic reproduction.,Askews and Holts.,Mode of access: World Wide Web.

Copies

LocationCall NumberStatus
Digital Library - Digital Library Browns ebook658.8Available Online