CIM Coursebook 07/08 Marketing Research and Information 07/08 Edition
(ONLINE)

Filled with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory, this work is written specially for the Marketing Research and Information module. It contains case studies which help students keep up with changes in Marketing strategies. BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Research and Information module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Also available in printed form ISBN 9780750685535

Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.