The marketing book.
(ONLINE)
Contributors
Published
Amsterdam ; London : Butterworth-Heinemann, 2008.
Edition
6th ed. /
ISBN
9780080942544 (e-book)
Physical Desc
xxxviii, 644 pages : ill.
Status
Description
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More Details
Published
Amsterdam ; London : Butterworth-Heinemann, 2008.
Format
ONLINE
Edition
6th ed. /
Language
English
ISBN
9780080942544 (e-book)
Notes
General Note
Previous ed.: 2003.
Bibliography
Includes bibliographical references and index.
Description
Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice. The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Additional Physical Form
Also available in printed form ISBN 9780750685665
Reproduction
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
