Fashion marketing contemporary issues
(ONLINE)

Book Cover
Average Rating
Published
Oxford : Butterworth-Heinemann, 2001.
ISBN
9780080506241 (e-book)
Physical Desc
1 online resource (xx, 243pages) : ill.
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Published
Oxford : Butterworth-Heinemann, 2001.
Format
ONLINE
Language
English
ISBN
9780080506241 (e-book)

Notes

Bibliography
Includes bibliographical references and index.
Description
This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.,'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including:* forecasting* sourcing* supply chain management (demand management)* new product development* design management* logistics* range planning* colour prediction* market testing * e-commerce* strategyIdeal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.
Reproduction
Electronic reproduction.,Askews and Holts.,Mode of access: World Wide Web.

Copies

LocationCall NumberStatus
Digital Library - Digital Library Browns ebook391.0688Available Online