Marketing planning strategy, environment and context
(ONLINE)

Book Cover
Average Rating
Contributors
Published
Harlow : Financial Times Prentice Hall, 2010.
ISBN
9780273724728 (e-book)
Physical Desc
xxi, 264 pages : col. ill.
Status

Description

Loading Description...

More Details

Published
Harlow : Financial Times Prentice Hall, 2010.
Format
ONLINE
Language
English
ISBN
9780273724728 (e-book)

Notes

Bibliography
Includes bibliographical references and index.
Description
No further information has been provided for this title.,Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.
Additional Physical Form
Also available in printed form ISBN 9780273724711
Reproduction
Electronic reproduction.,Askews and Holts.,Mode of access: World Wide Web.

Copies

LocationCall NumberStatus
Digital Library - Digital Library Browns ebook658.8Available Online