Principles and practice of marketing
(2 Week Loan)
Author
Published
London : McGraw-Hill, 2001.
Edition
3rd ed.
ISBN
0077096134(pbk.) :
Physical Desc
840pages : ill. (chiefly col.) ; 27 cm. ; student's CD-ROM.
Status
East End Campus Library - East End Lending
658.8
1 available
658.8
1 available
Description
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More Details
Published
London : McGraw-Hill, 2001.
Format
2 Week Loan
Edition
3rd ed.
Street Date
200102
Language
English
ISBN
0077096134(pbk.) :
Notes
General Note
Linking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation.
General Note
Previous ed.: 1998.
Bibliography
Includes bibliographical references and index.
Copies
| Location | Call Number | Status |
|---|---|---|
| East End Campus Library - East End Lending | 658.8 | On Shelf |
