Principles of marketing
(2 Week Loan)
Author
Published
Oxford : Oxford University Press, 2000.
ISBN
0198775512(pbk.) :
Physical Desc
xx, 644 pages : ill. ; 25 cm.
Status
East End Campus Library - East End Lending
658.8
1 available
658.8
1 available
Easterhouse Campus Library - Easterhouse Lending
658.8
1 available
658.8
1 available
Description
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More Details
Published
Oxford : Oxford University Press, 2000.
Format
2 Week Loan
Language
English
ISBN
0198775512(pbk.) :
Notes
General Note
This text provides an introduction to the principles of marketing, beginning from the underlying theoretical bases which are often borrowed from the disciplines of economics, sociology, and psychology. It provides practical application of theory and encourages debate about causes and effects.
Bibliography
Includes bibliographical references and index.
Copies
| Location | Call Number | Status |
|---|---|---|
| East End Campus Library - East End Lending | 658.8 | On Shelf |
| Easterhouse Campus Library - Easterhouse Lending | 658.8 | On Shelf |
