Insights and Strategies : 7 Levers to Success
(ONLINE)

Entrepreneur Pete Williams provides a framework for driving profit by explaining how to successfully increase web traffic, opt-ins and conversions. Pete Williams discusses with Eve Ash how to measure and apply his 7 Levers of Success (traffic, opt ins, conversions, average item price, items per transaction, transactions per period, and margins). He also stresses the importance of involving the team and having a continuous improvement strategy. This becomes a framework for driving profit.

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