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SUBJECT GUIDES
A collection of subject guides for every course offered at Glasgow Kelvin College. Essential links to books, websites and resources for your course.
Check them out!
Series
Language
English
Description
Communication, internally and externally, is central to every aspect of a business's strategy and operations. In this video, four different business people from the UK and Australia provide an insight into the importance of communication, different methods and evaluating them, and what makes business communication effective. The case studies make an ideal resource for students of Business.
Series
Language
English
Description
Understanding the fundamental features of business underpins success. This video explores organisational purpose, structure and objectives through the eyes of four operators in very different Australian and UK-based business environments - Brent Novak (Flight Centre), David Joy (London Continental Railways), Colin Arnold (Grazeaway) and Lyn Cutress (Redwings Horse Sanctuary). The case studies present an engaging and insightful coverage of key areas...
Series
Language
English
Description
Every business has its stakeholders-without them the business wouldn't exist. In this video, four people operating in very different business environments-in Australia and the UK-talk about the influence of internal and external stakeholders and managing competing stakeholder interests. These first-hand accounts provide Business students with an excellent understanding of the role and importance of various stakeholders in business.
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