Successful businesses must continually adapt, and change requires a deep understanding of driving and restraining forces. This video examines Lewin's Force Field analysis and how it can be used to evaluate whether change is feasible. Through a case study of British Airways, students will understand how Lewin's Force Field can be applied to real-life businesses and why it is useful for implementing and managing change.

A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter's Generic Strategies and how they are helpful for evaluating business strategy. Using real-life case studies, students will learn how different businesses implement different strategies and the effect this has on their position within their industries.