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(0)Kotler
Author
Series
Publisher
Marshall Cavendish
Pub. Date
2012
Language
English
Description
FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful? What metrics can companies use to judge marketing performance? How are globalization and new technology affecting the...
Publisher
Financial Times Prentice Hall
Pub. Date
2005
Language
English
Description
This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
Author
Publisher
John Wiley & Sons
Pub. Date
c2007.
Language
English
Description
This resource shows arts managers and marketers how to reevaluate their marketing strategies in light of changes in their audiences, the economy, and the place the arts hold in people's lives. It offers both long-range marketing planning and short-term solutions.
Publisher
Berg Publishers
Pub. Date
2011.
Language
English
Description
The management of design has emerged as central to the operational and strategic options of any successful organization. The Handbook of Design Management presents a state-of-the-art overview of the subject - its methodologies, current debates, history and future. The Handbook covers the breadth of principles, methods and practices that shape design management across the different design disciplines. These theories and practices extend from the operational...
