Hospitality marketing management
(ONLINE)
Author
Contributors
Bojanic, David C., author.
Published
Hoboken, New Jersey : John Wiley & Sons, [2010].
Edition
Fifth edition.
ISBN
9780470406069, 0470406062
Physical Desc
1 online resource (xv, 656 pages) : color illustrations
Status
Description
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More Details
Published
Hoboken, New Jersey : John Wiley & Sons, [2010].
Format
ONLINE
Edition
Fifth edition.
Language
English
ISBN
9780470406069, 0470406062
Notes
Bibliography
Includes bibliographical references and index.
Description
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Local note
eBooks on EBSCOhost,EBSCO eBooks for FE/HE Collection (UK)
Copies
| Location | Call Number | Status |
|---|---|---|
| Digital Library - Digital Library Ebsco ebook | 647.94068/8 | Available Online |
