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(0)John Burnett
Author
Series
Publisher
BCcampus
Pub. Date
[2011]
Language
English
Description
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
Author
Publisher
Routledge
Pub. Date
2014
Language
English
Description
"Eating out is a major social activity in England and makes up about a third of what we spend on food. This is a quite recent change. In the past people ate away from home mainly from necessity, refuelling their bodies for work; men bought from street-sellers and cookshops or ate and drank in pubs or clubs. Eating out for pleasure was mainly restricted to the wealthier classes when travelling or on holiday, and women did not normally eat in public...
