Introducing Marketing
(ONLINE)
Author
Contributors
Open Textbook Library distributor
Published
[Place of publication not identified] BCcampus, [2011].
Physical Desc
1 online resource
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Description
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Published
[Place of publication not identified] BCcampus, [2011].
Format
ONLINE
Language
English
Notes
Description
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
Language
In English.
Copies
| Location | Call Number | Status |
|---|---|---|
| Digital Library - Digital Library Open Text Library | Available Online |
