eMarketing - The Essential Guide to Online Marketing
(ONLINE)
Contributors
Published
[Place of publication not identified] BCcampus, [2012].
Physical Desc
1 online resource
Status
Description
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More Details
Published
[Place of publication not identified] BCcampus, [2012].
Format
ONLINE
Language
English
Notes
Description
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
Language
In English.
Copies
Location | Call Number | Status |
---|---|---|
Digital Library - Digital Library Open Text Library | Available Online |